PIP — the ONE desk robot, whole body in a soft light studio
PIP — the ONE desk robot, whole body in a soft light studio

EVERY SESSION
BACK ON TRACK.

The desk robot that watches your work sessions and nudges you back to your goals the moment you drift.

4.9

·

480+ reviews

·

12,400+ founding members

PRODUCT HUNT #1

THE VERGE

WIRED

FAST COMPANY

TECHCRUNCH

MANIFESTO

THE FUTURE ISN’T COMING. IT’S ALREADY HERE — FOR THOSE WHO MOVE FIRST.

THE FUTURE ISN’T COMING. IT’S ALREADY HERE — FOR THOSE WHO MOVE FIRST.

THE FUTURE ISN’T COMING. IT’S ALREADY HERE — FOR THOSE WHO MOVE FIRST.

ONE is not a gadget. It is a position — early, deliberate, ahead. The people who move first shape what comes next.

PIP desk robot — three-quarter view

EXPERIENCE IT — LIVE DEMO

SEE IT NUDGE.

SEE IT NUDGE.

SEE IT NUDGE.

COACH

NUDGE

WATCH

DASHBOARD

FOCUS CHECK-IN — SESSION 042

YOU

How did my focus go this morning — honestly?

ONE

Strong morning. Two deep sessions done, one goal finished, and your longest streak this week.

ONE

I nudged you back twice when you drifted. Next session at two — I will keep watch.

SUMMARY

✓

2 sessions completed

✓

1 goal finished today

✓

2 nudges, both answered

START SESSION

EXPORT

COACH

NUDGE

WATCH

DASHBOARD

FOCUS CHECK-IN — SESSION 042

YOU

How did my focus go this morning — honestly?

ONE

Strong morning. Two deep sessions done, one goal finished, and your longest streak this week.

ONE

I nudged you back twice when you drifted. Next session at two — I will keep watch.

SUMMARY

✓

2 sessions completed

✓

1 goal finished today

✓

2 nudges, both answered

START SESSION

EXPORT

FROM DRIFT → FOCUS, IN SECONDS.

WHO IT WORKS FOR

Founders

Deep-work blocks that survive a busy day

Students

Study sessions that outlast your phone

Writers

Drafts finished, not just started

Developers

Focus that holds until the build ships

Designers

Studio time without the drift

Managers

Priorities that stay after the meetings end

WHO IT WORKS FOR

Founders

Deep-work blocks that survive a busy day

Students

Study sessions that outlast your phone

Writers

Drafts finished, not just started

Developers

Focus that holds until the build ships

Designers

Studio time without the drift

Managers

Priorities that stay after the meetings end

FIELD NOTES — BATCH 01 · IN THE WILD

ONE ROBOT. EVERY ROOM.

ONE ROBOT. EVERY ROOM.

ONE ROBOT. EVERY ROOM.

PIP was built for one desk. It keeps showing up everywhere focus happens.

08:10 — STUDY DESK · EXAM WEEK

08:10 — STUDY DESK · EXAM WEEK

08:10 — STUDY DESK · EXAM WEEK

09:25 — MORNING DESK · BACK TO FOCUS

09:25 — MORNING DESK · BACK TO FOCUS

09:25 — MORNING DESK · BACK TO FOCUS

14:40 — CREATIVE STUDIO · FINAL ART

14:40 — CREATIVE STUDIO · FINAL ART

14:40 — CREATIVE STUDIO · FINAL ART

11:05 — OFFICE DESK · DEEP WORK

11:05 — OFFICE DESK · DEEP WORK

11:05 — OFFICE DESK · DEEP WORK

17:30 — TASK LIST DONE · FOCUS CHAMPION

17:30 — TASK LIST DONE · FOCUS CHAMPION

17:30 — TASK LIST DONE · FOCUS CHAMPION

23:15 — NIGHT DESK · REFOCUS

23:15 — NIGHT DESK · REFOCUS

23:15 — NIGHT DESK · REFOCUS

06:50 — AIRPORT LOUNGE · DEEP FOCUS

06:50 — AIRPORT LOUNGE · DEEP FOCUS

06:50 — AIRPORT LOUNGE · DEEP FOCUS

19:20 — THE LIBRARY · READING HOUR

19:20 — THE LIBRARY · READING HOUR

19:20 — THE LIBRARY · READING HOUR

THE OLD WAY

Hours lost to phone drift

Hours lost to phone drift

Hours lost to phone drift

Goals slip to tomorrow

Goals slip to tomorrow

Goals slip to tomorrow

Apps that pull you in

Apps that pull you in

Apps that pull you in

Focus never measured

Focus never measured

Focus never measured

Willpower, on its own

Willpower, on its own

Willpower, on its own

WITH ONE

Nudged back in seconds

Nudged back in seconds

Nudged back in seconds

No goal forgotten

No goal forgotten

No goal forgotten

It keeps watch for you

It keeps watch for you

It keeps watch for you

Sessions on one dashboard

Sessions on one dashboard

Sessions on one dashboard

Built around your goals

Built around your goals

Built around your goals

INSIDE THE UNIT

ENGINEERED, NOT ASSEMBLED.

ENGINEERED, NOT ASSEMBLED.

ENGINEERED, NOT ASSEMBLED.

PIP desk robot — close-up of the focus dashboard on its screen

01

Context-aware

It knows the goal you set — and notices when you drift.

02

Private by design

Your data stays yours. On-device first.

03

Always learning

It learns your rhythm, so its nudges land better.

04

All-day power

Built to run from morning to midnight.

05

No friction

Set up in minutes. No manual required.

HOW IT WORKS

01

Watch

Minutes, not manuals.

01

Watch

Minutes, not manuals.

01

Watch

Minutes, not manuals.

02

Nudge

It learns how you work.

02

Nudge

It learns how you work.

02

Nudge

It learns how you work.

03

Refocus

You move first. It keeps up.

03

Refocus

You move first. It keeps up.

03

Refocus

You move first. It keeps up.

FOUNDING MEMBERS

THE FIRST GENERATION.

THE FIRST GENERATION.

THE FIRST GENERATION.

12,400+

MEMBERS

12,400+

MEMBERS

12,400+

MEMBERS

4.9★

AVERAGE RATING

4.9★

AVERAGE RATING

4.9★

AVERAGE RATING

38

COUNTRIES

38

COUNTRIES

38

COUNTRIES

AC

Alex Carter

FOUNDER

“I stopped waiting for the future and started using it.”

MEMBER #0042 — BATCH 01

AC

Alex Carter

FOUNDER

“I stopped waiting for the future and started using it.”

MEMBER #0042 — BATCH 01

AC

Alex Carter

FOUNDER

“I stopped waiting for the future and started using it.”

MEMBER #0042 — BATCH 01

MC

Maya Chen

DESIGNER

“It feels less like a product and more like a head start.”

MEMBER #0117 — BATCH 01

MC

Maya Chen

DESIGNER

“It feels less like a product and more like a head start.”

MEMBER #0117 — BATCH 01

MC

Maya Chen

DESIGNER

“It feels less like a product and more like a head start.”

MEMBER #0117 — BATCH 01

JW

Jonas Weber

ENGINEER

“Batch 01 was the easiest decision I made this year.”

MEMBER #0293 — BATCH 01

JW

Jonas Weber

ENGINEER

“Batch 01 was the easiest decision I made this year.”

MEMBER #0293 — BATCH 01

JW

Jonas Weber

ENGINEER

“Batch 01 was the easiest decision I made this year.”

MEMBER #0293 — BATCH 01

THE ROAD AHEAD

NOW

Batch 01 shipping

Founding price locked for every member of this batch.

NOW

Batch 01 shipping

Founding price locked for every member of this batch.

NOW

Batch 01 shipping

Founding price locked for every member of this batch.

NEXT

Software update 2.0

New focus reports land on every unit — no new hardware needed.

NEXT

Software update 2.0

New focus reports land on every unit — no new hardware needed.

NEXT

Software update 2.0

New focus reports land on every unit — no new hardware needed.

LATER

Batch 02 + members roadmap

The members-only roadmap opens. Members vote on what ships next.

LATER

Batch 02 + members roadmap

The members-only roadmap opens. Members vote on what ships next.

LATER

Batch 02 + members roadmap

The members-only roadmap opens. Members vote on what ships next.

PIP desk robot — front view on its studio pedestal
PIP desk robot — front view on its studio pedestal
PIP desk robot — close-up of the focus dashboard on its screen

BATCH 01 — FOUNDING EDITION

ONE UNIT

STANDARD

PRO

$179

$229

FOUNDING PRICE

or reserve today — $49, rest on shipping.

RESERVE YOURS

30-DAY RETURNS

FREE SHIPPING

2-YEAR WARRANTY

AL

DP

SR

4.9 — 12,400+ founding members

PIP desk robot — front view on its studio pedestal
PIP desk robot — front view on its studio pedestal
PIP desk robot — close-up of the focus dashboard on its screen

BATCH 01 — FOUNDING EDITION

ONE UNIT

STANDARD

PRO

$179

$229

FOUNDING PRICE

or reserve today — $49, rest on shipping.

RESERVE YOURS

30-DAY RETURNS

FREE SHIPPING

2-YEAR WARRANTY

AL

DP

SR

4.9 — 12,400+ founding members

QUESTIONS

When does Batch 01 ship?

Batch 01 ships in March, in order of reservation. Reserve today and your place in the queue is locked at the founding price.

When does Batch 01 ship?

Batch 01 ships in March, in order of reservation. Reserve today and your place in the queue is locked at the founding price.

What does the $49 reserve do?

What does the $49 reserve do?

Is there a subscription?

Is there a subscription?

How private is my data?

How private is my data?

What if it is not for me?

What if it is not for me?

Will it work in my country?

Will it work in my country?

4.9

·

480+ reviews

·

12,400+ founding members

PIP desk robot on a desk beside a keyboard, keeping watch over a focus session

PRICE

$179

RESERVE

$49 today

BATCH 01

Ships March

RETURNS

30-day promise

PRICE

$179

RESERVE

$49 today

BATCH 01

Ships March

RETURNS

30-day promise

YOUR PLACE IN THE FUTURE

YOUR PLACE IN THE FUTURE

YOUR PLACE IN THE FUTURE

IS OPEN.

IS OPEN.

IS OPEN.

AL

DP

SR

4.9 — 12,400+ founding members

RESERVE — BATCH 01

ONE®

Designed for what comes next.

@buildinshadow

COMPANY

About

© 2026 ONE — ALL RIGHTS RESERVED.

ONE®

Designed for what comes next.

@buildinshadow

COMPANY

About

© 2026 ONE — ALL RIGHTS RESERVED.

ONE UNIT

$179

RESERVE

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